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9 Ways to Use Hashtag Marketing for Your Business

Every smart business today knows the importance of social media marketing. Certain platforms call for hashtags as part of a marketing strategy, namely Instagram and Twitter (and sometimes Facebook). Without hashtags on these platforms, you'll have a difficult time...

7 Steps to Creating the Perfect Content Marketing Team Structure

The importance of team efforts is readily apparent. For example, the coaches of top tier athletes often become just as famous as their clients. However, people often forget that this is the norm for anything which aims for extraordinary results. But content marketing...

9 Best Pay per Click Affiliate Marketing Programs

Getting your new business off the ground can be a difficult task. Acquiring new customers without costing your company substantial amounts of money is a goal that many new companies fail to achieve. Pay per click affiliate marketing programs can help your website get...

7 Email Marketing Content Examples that Are Incredibly Inspiring

Email is one of, if not the, most popular form of digital communication. It’s a rare example of a digital service with a nearly 100% active user base. Email’s ubiquity makes it an ideal platform for marketing efforts. In the following article we’ll examine seven...

10 Best Market Research Tools to Use in 2018

Americans essentially buy the same hundred or so items, according to market research data. However, trying to figure out who needs what and when they will likely need it isn't always such an easy task. In fact, it's a lack of effective market research that contributes...

The 7 Types of Content Marketing and What They Do for You

Content marketing is one of the most important forms of modern advertising. The costs are usually far lower than traditional methods. And content marketing’s reach and exposure levels are considerably higher. But content marketing’s increased efficiency comes with...

What Is the Difference Between SEO and SEM?

SEO is already a complicated subject, and some people get even more confused when they also hear about SEM. To shed some light on this topic, today we are going to learn what is the difference between SEO and SEM and how can you tell them apart. What Is SEO? SEO...

7 Content Marketing Courses Online to Enroll in Today

Marketing is one of the world’s most competitive fields. It’s equally true whether one is studying marketing as a goal, or as a means to another end. But mastering content marketing is far easier when one has the help of expert instructors. In the following list we’ll...

10 Best Affiliate Marketing Software to Use in 2018

One of the most popular ways to make some extra money is affiliate marketing. However, this strategy can prove to be quite time-consuming, which lead to the development of various affiliate marketing software types. Today we are going to have a look at the best such...

7 Content Marketing Examples to Take Inspiration From

Advertising has changed a lot in the past few decades. For some time the norm in advertising involved passive viewing. But television and radio are rapidly losing mindshare to the internet. The internet offers a more active experience for any given market. Content...

10 User Generated Content Marketing Ideas to Try for Yourself

Creating content is a constant challenge for many digital marketers. But one of the best ways to leverage your audience is to get them to create content for you. With this user generated content marketing approach, you can increase the results of your search engine...

What Is Social Media Sentiment Analysis and How Can We Use It?

Customer satisfaction is one of the most important parts of any business. A company which can adapt to meet customer demands will increase overall retention and sales. Happy customers even advertise to their friends. It's often notoriously difficult to get customers...

The Key Steps to a Great Keyword Research Process

Keyword research is basically where the search engine optimization begins, and it has the potential to make or break your SEO strategy. Keyword research is critical to the success of the SEO strategy or campaign, and using the right set of keywords to market your...

What Is Drip Marketing? Beginner's Guide to the Drip Model

What is drip marketing and how can you use it to enhance your online marketing campaign? Read on to find some of the answers in this article. When conducting email-marketing campaigns, you are able to send out the latest announcements from your team. However, this...

7 Drip Marketing Campaign Ideas to Increase Your Leads

In drip marketing, you personalize communication between yourself and the lead. To ensure that you clinically target the conversation, you have to study your leads actions carefully. Some of the things you should look at include what they buy, and what they fail to...