Public relations, pr

“If I was down to my last dollar, I would spend it on public relations.” – Bill Gates

7 Content Marketing Examples to Take Inspiration From

Advertising has changed a lot in the past few decades. For some time the norm in advertising involved passive viewing. But television and radio are rapidly losing mindshare to the internet. The internet offers a more active experience for any given market. Content...
Read More

10 User Generated Content Marketing Ideas to Try for Yourself

Creating content is a constant challenge for many digital marketers. But one of the best ways to leverage your audience is to get them to create content for you. With this user generated content marketing approach, you can increase the results of your search engine...
Read More

What Is Social Media Sentiment Analysis and How Can We Use It?

Customer satisfaction is one of the most important parts of any business. A company which can adapt to meet customer demands will increase overall retention and sales. Happy customers even advertise to their friends. It's often notoriously difficult to get customers...
Read More

The Key Steps to a Great Keyword Research Process

Keyword research is basically where the search engine optimization begins, and it has the potential to make or break your SEO strategy. Keyword research is critical to the success of the SEO strategy or campaign, and using the right set of keywords to market your...
Read More

What Is Drip Marketing? Beginner's Guide to the Drip Model

What is drip marketing and how can you use it to enhance your online marketing campaign? Read on to find some of the answers in this article. When conducting email-marketing campaigns, you are able to send out the latest announcements from your team. However, this...
Read More

7 Drip Marketing Campaign Ideas to Increase Your Leads

In drip marketing, you personalize communication between yourself and the lead. To ensure that you clinically target the conversation, you have to study your leads actions carefully. Some of the things you should look at include what they buy, and what they fail to...
Read More

How to Become an Affiliate Marketer: Step-by-Step Guide

Generating the steady, substantial passive income every affiliate marketer dreams of earning hinges on headstrong commitment throughout each crucial step in the development of your enterprise. That aspect of your entrepreneurial evolution will be anything but...
Read More

How PPV Internet Marketing Works and Its 5 Major Networks

When you have an online platform with success based on how often you’re viewed, it is critical that you generate enough traffic to your website. There are many ways to generate traffic to your online content, and of course some are more fruitful than others. One...
Read More

How to Conduct Market Research: A Guide for Beginners

If you have ever driven across town with no GPS, and only a vague idea of where your destination might be, then you have a pretty good idea of what it is like to run a business without market research. Market research tells you everything you need to know en route to...
Read More

7 Tips on How to Become an Influencer on Social Media

Even as social media expands to fill more of our lives, old fashioned advertising like word of mouth remains one of the top drivers of online marketing success. Put simply, even online people prefer to buy from those they trust. That makes it even more important to...
Read More