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Best Facebook Ads – Top 10 Revealed 2021 - The PR Authority

Advertising is an ever-changing landscape and keeping things interesting in this consistently saturated and energetic field is an ever-changing challenge. Of the various avenues for advertising, social media is fast becoming the front-runner for campaigns and media across many brands and services. Of these social platforms, Facebook still holds the lion's share of people's attention, so standing out in a Facebook campaign is a competitive challenge all on its own. Today, we will review Facebook ads of 2019 and countdown the 10 Best Facebook Ads in that year.

​Facebook Ad FAQ

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Photo by Tim Bennett on Unsplash

Facebook has many avenues for exposure and representation, and often it can be hard to differentiate between an ad and regular content. The best Facebook ad is one that can hug the line between authentic ideas and specific goals. To put us all on the same page, we have compiled a list of frequently asked questions so we can truly distill 2019's best Facebook ads.

1. What Is a Facebook Ad?

2. Are They Expensive?

3. Should I Get My Ad Done by a Professional?

4. Is Facebook Advertising Effective?

5. Is There a Way to Create Ads Myself?

How We Reviewed

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Photo by Alex Haney on Unsplash

For our list, we considered the most popular and most entertaining ads featured throughout 2019 across a wide variety of products and brands. We did not use any metric for how directly effective or profitable these ads were, rather we have opted to focus their distinctive abilities to stand out and still attract consumers to their message or service.

The Budget of the Best Facebook Ads

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Photo by Joshua Hoehne on Unsplash

It is important to note that these ads are from big players in the online and business industry. They won't be something you can outsource online; rather, they'll likely have been developed by an agency team as part of a bigger strategy for exposure or sales. For a single ad, be prepared to pay something in the hundreds or thousands if working with just a freelancer.

What We Reviewed

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Photo by William Iven on Unsplash
The more expensive component is traditionally the creation of the ad which enlists designers and writers to develop an ad that is compelling enough for Facebook users to want to click. The best Facebook ads accrue the most clicks.  Not only are they more apt to create quality ads but they know how to optimize and format them for Facebook and how best to implement them while taking into account things like time of year, buyer's journey, campaign strategy and so much more. The best Facebook ads will implement a combination of these elements when they are pitched and eventually posted.  For that reason, it is very advisable to work with a professional in some form or fashion on projects like this. For our list, the best Facebook ads of 2019 have all been a team effort in some form or fashion. 


The following are our list of advertisers whose ads we featured for our list of best Facebook ads of 2019:


This is likely due to their clearly more entertaining and eye-catching product, which looks great and stands out. Keep in mind though that video is never easy, and bad video can be more detrimental than no video at all, and significantly more expensive. In this way, they have not only generated advertising that is easily consumable, but as well very much in line with their approach to business and sales. This resulted in advertising that creates new customers while preserving and engaging existing ones.
  • Slack
  • AirAsia
  • Bombas
  • Sephora
  • Free Webinar
  • Project Repat
  • Vennage
  • P.F. Changs
  • Groupon
  • Pura Vida

Details

Slack is an exciting new platform focused on uniting workers on an organized communication platform. So when their 2019 ad highlighted the platform's efficiency in the form of diminished daily meetings, the outcome was delight calliope of color and fun.

PROS

  • Simple
  • Imagery is engaging
  • Brief and efficient
  • Uses multiple design mediums

CONS

  • Doe not explain Slack
  • Models are expensive
  • There is no clear call to action

Details

Even just in its name alone, AirAsia is a business that distills its service directly to the needs of its clientele; if you need to get to Asia by flight, AirAsia is here for you. So when their 2019 ad simply exclaimed ‘Free Seats,' the results turned out to be more effective than its simplicity would seem to warrant. In just an all red ad with little explanation, AirAsia boasted massive interactions and responses to their simple, yet effective 2019 initiative.

PROS

  • Clear message
  • Highly effective and measurable results
  • Applicable to any audiences
  • Affordable ad to create
  • Easy to generate

CONS

  • Models can be expensive
  • Free seats cost the company's bottom line
  • Obvious ad; users might skip it

Details

Bombas is all about being unique; from business to branding they stand out. In their approach as one of the best Facebook ads of 2019, Bombas used a subtle graphic layout to entice users into taking a quiz to earn a discount on their socks. Promotions are one thing, but making them interactive invites a whole new degree of a user who might otherwise be disinterested in a free coupon.

PROS

  • Interactive
  • Simple and accessible
  • Unique

CONS

  • Discounting prices means lower profits
  • Users might not want to interact
  • Development might be difficult

Details

Advertising has always been a multifaceted format and is only ever limited to the extent of technology at the time. Sephora, compared to the static images on this list, opted for a video approach for their 2019 campaign. The brand noted a 41% higher click-through rate when the ad launched.

PROS

  • Dynamic advertisement
  • Multiple promotions at once
  • Measurable results

CONS

  • Video is expensive
  • Hard to update and change
  • Takes longer to produce

Details

It is not all just big business that gets in on the ad game. Independent user Neil Patel was able to implement Facebook advertising for his purposes when he set out to drive ticket sales for his webinar. It is once again a simple ad with a powerful incentive for entrepreneurs interested in cultivating profitable sales and service in their own business. He preserves his authenticity by not overproducing this idea and rather makes himself easy to understand and digest by creating an ad that says what it needs to say without taking up too much of his audience's time.

PROS

  • Easy to manage rights
  • Simple
  • East to update

CONS

  • Not immediately appealing
  • Lower Quality
  • Free Services cost money for brands

Details

The power of Facebook advertising is in its accessibility, and, as Project Repat will prove, sometimes the best Facebook ads are the ones that are the most approachable. This ad is a photo of Project Repat's amazing product and how you too can acquire your own. Without too much complication or overdevelopment, Project Repat has cultivated an advertisement that manages to keep costs low and still offer an easy introduction into their brand and their product.

PROS

  • Easy to produce
  • Does not require usage rights management
  • Gets attention

CONS

  • Not an attractive ad
  • Unprofessional looking
  • Difficult to repeat results

Details

Vennage took a direct approach to advertise their visual marketing service by creating a compelling visual marketing graphic. The result is an ad that gathers the potential buyers around their product and compelled them to interact. In this way, they not only stuck to their own core brand standards but as well managed to cultivate new marketing and sales metrics by offering an easy and interesting inlet into their brand.

PROS

  • Simple delivery
  • Easy to understand
  • Updatable for later iterations

CONS

  • Not visually compelling
  • Requires a designer to implement
  • Is really word-heavy for an ad

Details

P.F. Changs is a powerhouse for Asian culinary that continues delight generations of all culinary inclinations. So when they opted for a more subtle approach to advertising via serene imagery and compelling, humanitarian initiative, the results were well received. In this manner, they not only provided a path for viewers to casually view their business and engage in potential sales opportunities but as well have potentially garnered newsworthy-attention. This may result in marketing and exposure that will look great for P.F. Changs and potentially even inspire converts to their brand of Asian culinary.

PROS

  • Simple and evergreen
  • Initiative is a good cause
  • Easy ad to create

CONS

  • Initiative might cost profits
  • The ad is out of brand
  • P.F. Changs is not explained

Details

Groupon continues to influence the environment of marketing via their 21st-century take on coupons. Their simple business model has carried over into their simplistic ads which feature their great products without any confusing body copy or campaigns. This plays well with Groupon's core model of making coupon based purchases easier and more accessible for consumers of all interests and backgrounds.

PROS

  • Easy to develop
  • Ad is interesting
  • The idea can be recycled

CONS

  • People overlook obvious ads
  • The product might run out
  • Requires coordination with vendors

Details

Like an interactive photo, Pura Vida opted to use custom carousel ads to compel potential customers with a user-friendly and straightforward interface that is fun to use and easy to update. This means that with new updates, products or services, it will be easy to keep your customers informed without having to develop new ads, ideas or interfaces. The resulting ad is a clean, easy-to-use tool that customers are likely to explore and even consider in their buyer's journey.

PROS

  • Easy to update
  • Can see through Facebook
  • Ad is evergreen

CONS

  • Needs to be continuously monitored
  • Needs to be regularly updated
  • Not applicable to all products
  • Requires product photos

The Verdict

The best Facebook ads of 2019 are a parade of fun and effective ideas, each impactful and valuable for a variety of reasons. For some brands, it is more useful to keep the cost of ads low and focus on the quality of the product as a business model. For others, compelling advertising and ideas inspires users to consider and interact with the brand, ultimately forming bonds and memories that less interesting ads would fail to implement. It's a difficult decision, but for our purposes, we believe the best ad of 2019 is Slack's unicorn ad. It is original, simple and fun to see and sample for creative ideas in the future.

Featured Image: Photo by Kon Karampelas on Unsplash