Advertising is an ever-changing landscape and keeping things interesting in this consistently saturated and energetic field is an ever-changing challenge. Of the various avenues for advertising, social media is fast becoming the front-runner for campaigns and media across many brands and services. Of these social platforms, Facebook still holds the lion's share of people's attention, so standing out in a Facebook campaign is a competitive challenge all on its own. Today, we will review Facebook ads of 2019 and countdown the 10 Best Facebook Ads in that year.
​Facebook Ad FAQ
Photo by Tim Bennett on Unsplash
Facebook has many avenues for exposure and representation, and often it can be hard to differentiate between an ad and regular content. The best Facebook ad is one that can hug the line between authentic ideas and specific goals. To put us all on the same page, we have compiled a list of frequently asked questions so we can truly distill 2019's best Facebook ads.
1. What Is a Facebook Ad?
2. Are They Expensive?
3. Should I Get My Ad Done by a Professional?
4. Is Facebook Advertising Effective?
5. Is There a Way to Create Ads Myself?
How We Reviewed
Photo by Alex Haney on Unsplash
For our list, we considered the most popular and most entertaining ads featured throughout 2019 across a wide variety of products and brands. We did not use any metric for how directly effective or profitable these ads were, rather we have opted to focus their distinctive abilities to stand out and still attract consumers to their message or service.
The Budget of the Best Facebook Ads
Photo by Joshua Hoehne on Unsplash
It is important to note that these ads are from big players in the online and business industry. They won't be something you can outsource online; rather, they'll likely have been developed by an agency team as part of a bigger strategy for exposure or sales. For a single ad, be prepared to pay something in the hundreds or thousands if working with just a freelancer.
What We Reviewed
The following are our list of advertisers whose ads we featured for our list of best Facebook ads of 2019:
Details
Slack is an exciting new platform focused on uniting workers on an organized communication platform. So when their 2019 ad highlighted the platform's efficiency in the form of diminished daily meetings, the outcome was delight calliope of color and fun.
PROS
CONS
Details
Even just in its name alone, AirAsia is a business that distills its service directly to the needs of its clientele; if you need to get to Asia by flight, AirAsia is here for you. So when their 2019 ad simply exclaimed ‘Free Seats,' the results turned out to be more effective than its simplicity would seem to warrant. In just an all red ad with little explanation, AirAsia boasted massive interactions and responses to their simple, yet effective 2019 initiative.
PROS
CONS
Details
Bombas is all about being unique; from business to branding they stand out. In their approach as one of the best Facebook ads of 2019, Bombas used a subtle graphic layout to entice users into taking a quiz to earn a discount on their socks. Promotions are one thing, but making them interactive invites a whole new degree of a user who might otherwise be disinterested in a free coupon.
PROS
CONS
Details
Advertising has always been a multifaceted format and is only ever limited to the extent of technology at the time. Sephora, compared to the static images on this list, opted for a video approach for their 2019 campaign. The brand noted a 41% higher click-through rate when the ad launched.
PROS
CONS
Details
It is not all just big business that gets in on the ad game. Independent user Neil Patel was able to implement Facebook advertising for his purposes when he set out to drive ticket sales for his webinar. It is once again a simple ad with a powerful incentive for entrepreneurs interested in cultivating profitable sales and service in their own business. He preserves his authenticity by not overproducing this idea and rather makes himself easy to understand and digest by creating an ad that says what it needs to say without taking up too much of his audience's time.
PROS
CONS
Details
The power of Facebook advertising is in its accessibility, and, as Project Repat will prove, sometimes the best Facebook ads are the ones that are the most approachable. This ad is a photo of Project Repat's amazing product and how you too can acquire your own. Without too much complication or overdevelopment, Project Repat has cultivated an advertisement that manages to keep costs low and still offer an easy introduction into their brand and their product.
PROS
CONS
Details
Vennage took a direct approach to advertise their visual marketing service by creating a compelling visual marketing graphic. The result is an ad that gathers the potential buyers around their product and compelled them to interact. In this way, they not only stuck to their own core brand standards but as well managed to cultivate new marketing and sales metrics by offering an easy and interesting inlet into their brand.
PROS
CONS
Details
P.F. Changs is a powerhouse for Asian culinary that continues delight generations of all culinary inclinations. So when they opted for a more subtle approach to advertising via serene imagery and compelling, humanitarian initiative, the results were well received. In this manner, they not only provided a path for viewers to casually view their business and engage in potential sales opportunities but as well have potentially garnered newsworthy-attention. This may result in marketing and exposure that will look great for P.F. Changs and potentially even inspire converts to their brand of Asian culinary.
PROS
CONS
Details
Groupon continues to influence the environment of marketing via their 21st-century take on coupons. Their simple business model has carried over into their simplistic ads which feature their great products without any confusing body copy or campaigns. This plays well with Groupon's core model of making coupon based purchases easier and more accessible for consumers of all interests and backgrounds.
PROS
CONS
Details
Like an interactive photo, Pura Vida opted to use custom carousel ads to compel potential customers with a user-friendly and straightforward interface that is fun to use and easy to update. This means that with new updates, products or services, it will be easy to keep your customers informed without having to develop new ads, ideas or interfaces. The resulting ad is a clean, easy-to-use tool that customers are likely to explore and even consider in their buyer's journey.
PROS
CONS
The Verdict
The best Facebook ads of 2019 are a parade of fun and effective ideas, each impactful and valuable for a variety of reasons. For some brands, it is more useful to keep the cost of ads low and focus on the quality of the product as a business model. For others, compelling advertising and ideas inspires users to consider and interact with the brand, ultimately forming bonds and memories that less interesting ads would fail to implement. It's a difficult decision, but for our purposes, we believe the best ad of 2019 is Slack's unicorn ad. It is original, simple and fun to see and sample for creative ideas in the future.
Featured Image: Photo by Kon Karampelas on Unsplash