by Sima Ioana | Sep 4, 2017 | Marketing
If you have ever driven across town with no GPS, and only a vague idea of where your destination might be, then you have a pretty good idea of what it is like to run a business without market research. Market research tells you everything you need to know en route to...
by Sima Ioana | Aug 18, 2017 | Marketing
Even as social media expands to fill more of our lives, old fashioned advertising like word of mouth remains one of the top drivers of online marketing success. Put simply, even online people prefer to buy from those they trust. That makes it even more important to...
by Sima Ioana | Aug 8, 2017 | Advertising
Pay per impression affiliate programs (also known as “CPM” advertising) pay publishers and bloggers a stipulated fee for every thousand verified instances. Instances in which a web browser displays the advertiser’s promotional content. However, hosts don’t necessarily...
by Sima Ioana | Jul 28, 2017 | Marketing
Due to the presence of numerous online businesses, affiliate marketing has become an invaluable tool for the success of these enterprises. It has resulted in the development of various affiliate marketing programs, which are a primary source of income for professional...
by Sima Ioana | Jul 6, 2017 | Marketing
Marketing is essential for all businesses as it improves brand visibility and recognition, thereby generating more sales and profits. Business to customer marketing is a strategy whose aim is to promote products among potential clients. As such, a B2C marketing...