Viral videos all have one thing in common, whoever made them knew how to edit videos in the most fluid and appealing way. Video editing is one of the three pivotal elements in creating content that appeals to viewers.
Here we'll discuss what you need to know about video marketing basics, tips to increase followers, and how to edit videos. By the end, you'll be on your way to becoming the next big thing on the Internet.
Video Marketing Basics
Image via Pexels
There are a few key steps to remember when marketing your videos. Marketing your videos with these tools can dramatically improve your search rankings and increase video viewership.
SEO
One of the very first things to take under consideration to have a video go viral is search engine optimization (SEO). Here are several elements that play into that optimization.
Keywords
Optimize
Use Resources
Tips to Increase Your Followers
Before we explain how to edit videos, let's take a moment to focus on how to increase your fan base.
Plan of Action
Fast Grab Viewers
Custom Thumbnails
Call-to-Action
Tech Specs
How to Edit Videos to Increase Views Effectively
Capturing your video is only the first step to creating amazing online content. Most of the magic actually happens in the editing phase. Here we'll discuss the basic steps for how to edit videos to bring in the most views.
Pick Your Program
Cut It Up
Timeline
Embellish
Smart Save
If you want to save your video with traditional specifications, save the file with a 16:9 widescreen ratio. Quality settings for your video should not go any lower than 720p (1280 pixels by 720 lines) which is standard HD.
Saving your video at the highest quality of 1080i (1920 pixels by 1080 lines) interlaced scan high-definition is also a good option. Go with the highest original quality you can for the hard copy of your video.
It's also a good idea to encode your videos before uploading them to a video streaming platform. If you overly compress your files, there is a good chance that your videos will lose quality when you upload it to the website. Video hosting website servers will compress the file again when you upload, which could render your video unwatchable.
When in doubt, you can check with the video website's support team to find more information about settings. YouTube offers the full scope of their upload encoding settings @:
When in doubt, you can check with the video website's support team to find more information about settings. YouTube offers the full scope of their upload encoding settings @:
Conclusion
Photo by Kevin Bhagat on Unsplash
We all want to create incredible video content that one day goes viral. Knowing how to edit videos, market videos, and increase viewership helps us set the stage for our 15 minutes of fame or enduring success.
Featured Image: Photo by Avel Chuklanov on Unsplash