How to Use Google Hangouts to Increase Your Influence

There are other services that combine audio, video, and text communication, but Google brings a unique feature to the table. Google Hangouts allows up to 25 people to join a video chat at once, but that's not where it gets interesting. Using complex software, Hangouts implements face recognition to turn the focus to whoever is speaking. This feature allows for conference calls, meetings, etc., with no confusion.

Plus, the webcasting feature is unique too, but more on that later.

Google Hangouts provides a way to get more personal with clients. Through this service, a business can interact with its clients face-to-face, thus, providing better service.

Google Hangouts is a great way to not only promote your products but also to explain how they work. The video feature on Google Hangouts is a great way to explain how products work, and, even better, the content can be saved and published in other places.

When problems come up, make your clients and customers feel truly cared about with Google Hangouts. Through this service, you can provide service to one person or to many people at once. Plus, you can save the video and publish it to a support page to save time and money in the future.

Another great benefit of Google Hangouts for a business is that it is so easily accessible. Most people today own a Google account of some kind, making it easy to use this service. Plus, joining Hangouts as a guest is simple too. And, as we mentioned before, this service can be accessed from and is supported on an array of devices.

A great way to get your business or brand name out there and increase your influence is by presenting a webinar. With Google Hangouts, you get to ditch the fees of webinar platforms. For hosting a successful webinar, make sure to choose a topic relevant to your audience based on your audience analytics. Choosing a topic that your audience relates to is how you can drive attendance and views to your video.

A great way to engage with your audience is by hosting a Q&A session. Get together with team members, with other people in your business, or with industry leaders, and give your audience what they want - answers! You can answer questions that are submitted live or ones that are submitted ahead of time.

Ready to launch a new product or service? You can use Google Hangouts on Air to live-stream the product launch to boost excitement in potential customers all around the world.

A successful business knows more content is a good thing, so use Google Hangouts to create a weekly series to engage with your audience. Create Hangouts with an interesting name and keep it consistent. If you don't want to hold one every week, choose something like every first Wednesday of the month.

This series will give you a chance to interact with your audience consistently. Through this, you can create a community, inform your audience about what is going on with your brand and business, answer questions, and hold a place as a thought leader in your industry by showing your field expertise.

We've mentioned that Google Hangouts Air allows you to reach a wider audience by posting to Youtube and your Google + page, but you shouldn't just stop there. You can also post your videos, with or without edits, to your own website, social networks, etc., further increasing your reach and influence.