As a marketer, using social media can be an important asset to growing your clientele. Instagram can be a great source of inspiration, especially when you are taking the time to discover and follow the best Instagram accounts. This visual social media platform provides you with endless opportunities to share your brand's voice, mission, and services. Many people underestimate the power of a strong social media platform, which means when you start showing up on Instagram you will stand out amongst all the people who are not using social media.
If you want to be truly successful on Instagram, your content needs to have eye-catching imagery paired with value-packed captions. Once you master that, you can drive sales seamlessly. One of the best ways to learn new social media marketing techniques is to follow a variety of accounts on Instagram who post eye-catching posts, unique captioning, or social media tips. Just like your own marketing opportunities are endless, so are the accounts you follow. Because there are so many to choose from, we rounded up the top 10 best Instagram accounts to follow in this article to help you get started.
Product FAQ
1. What Is Instagram?
2. How Does Instagram Help Business Owners?
3. Why Follow The Best Instagram Accounts?
4. Where Can You Find Inspirational Accounts To Follow?
5. What Makes An Account Worth Following?
How We Reviewed
We took a look at a wide variety of the best Instagram accounts to compile this list. We took into account their strategy, their aesthetic, and how they used the latest trends on their account. Each account that we have listed below brings something unique to the table.
Some of the users on our list of the best Instagram accounts were recommended because of their gorgeous photography while others share tangible tips and techniques you can apply to your own business. The size of the accounts ranges all over the board so that you can know which big brands are worth looking at as well as showing you smaller accounts you may not have heard of otherwise. Take a look at everyone on the best Instagram accounts list we provided for you and see how your business relates to theirs. You will feel so inspired by these accounts.
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Instagram is a 100% free app to use! You can use it to follow and learn from the best Instagram accounts while increasing your own following and sales at no cost.
What We Reviewed
Social Glims
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Whether your business is big or small, Social Glims will probably have some amazing marketing advice for you. They frequently post to educate their audience on the latest social media marketing trends. Following Social Glims will help you stay one step ahead of your competition and give you insight that your competitors may not know about yet. When you follow them on Instagram you will get training, support, and information that can be entertaining and useful for your own brand.
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Airbnb
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You likely have already heard about Airbnb before. They are one of the most well-known travel companies. Rather than staying at a hotel, you can vacation in someone else's house for your stay. Airbnb may not be the first brand you think to follow on Instagram, which is why we had to mention them so you can check them out. They share gorgeous pictures of interesting places to stay from all over the world. Their aesthetic is incredible, making them one of the best Instagram accounts to follow. Airbnb brings a humanness to their account as they believe in the power of connection.
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Content Marketing Institute
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Knowing the latest content marketing strategies is imperative no matter what business you're in, especially if you are a social media marketer. Keeping yourself informed will allow you to attract new followers, which could potentially be clients some day. Stay up to date on the latest SEO and marketing techniques by following Content Marketing Institute.
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Tesla
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This well-known car manufacturer really stood out to us as they do a great job of posting all the details of the products they offer.
When you follow Tesla on Instagram, you will see some incredible photo content that has the capability to grab the users' attention and stop their scroll. Creating beautiful imagery is half the battle, and Tesla knows that. They do a great job of pairing detailed captions that highlight all of the different features their cars offer with their eye-catching photographs. Following Tesla will help you learn how to get creative when showing off your products, and not just share the obvious features your product or service offers.
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I Boom Media
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Promoting your work online, and being a business owner in general, often includes a lot of grit, hard work, and dedication. I Boom Media gets that and offers pieces of inspiration to help you get your work done. Not only that, but they also do a great job of providing extremely valuable content and tips that can help you on the job. When you follow I Boom Media, you can expect to feel inspired as you learn more about the latest social media strategies.
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Adobe
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It is likely you have heard of Adobe before, especially if you are a content creator or work with content creators.
Adobe is famous for tools such as Lightroom and Photoshop which are often used to create incredible imagery on platforms like Instagram. They know their target audience is creative types, and they build content with this targeted audience in mind. Adobe does an incredible job of showing creative ways to use their software, which encourages their followers to invest in them. Better yet, their content comes straight from their users making it so their customers promote for them. If you want to add user-generated content to your social media strategy, be sure to follow Adobe to feel inspired.
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Kim Garst
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If you have heard of Kim Garst before, then you know she is an expert when it comes to all things social media. She provides so much value to her followers, from inspiration to tangible tips. Being the social media expert herself, you can feel inspired to work harder and show up beautifully online the way she does. Take note of her design and consider how you can learn from the way she creates her images.
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Nike Lab
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Nike's main account is inspiring in itself, but the Nike Lab is even better. Nike actually has 20 subsidiary accounts that they use to drive social media traffic to their site and stores. Following Nike Lab is especially great because they share information about upcoming launches that may not be seen on their other accounts. They provide detailed content that explains all of the benefits of choosing their products over the competitors. Nike Lab is such a good example of thinking outside of the box and can be really inspiring to follow.
Be sure to follow Nike Lab if you are looking to stand out and be a little different from other similar accounts in your niche.
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The Social Agency
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The Social Agency is a great account to follow if you are looking for regular bits of inspiration. They do a great job of inspiring their followers with eye-catching quote graphics while also promoting their services to Instagram users. Follow the Social Agency to get inspired and to learn new tips and techniques.
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Reuters
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Reuters is a photography account, so you can expect to see a variety of beautifully captured images. They share photos of pop culture, trends, and current events taking place all around the world. They don't directly advertise their services on their account, but when you see the work they share it definitely compels their followers to take action. Follow Reuters if you want to be inspired by outstanding images.
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The Verdict
Instagram is an incredibly efficient social media platform for marketers of all kinds. To use Instagram successfully, you need to know how to post content that has scroll stopping pictures and captions that inspire your followers to take action. The best way to step up your social media game is to follow the best Instagram accounts to gain inspiration. We think that the best Instagram accounts have a solid marketing strategy, know how to stand out amongst the crowd, and have an aesthetically appealing account. Once you can master those things, you will be able to drive sales from your own Instagram account.
While we think that following everyone in our list of the best Instagram accounts is beneficial, the one you absolutely cannot miss out on is Adobe. They have their followers promoting for them, produce eye-catching content, and show their product so creatively that they attract new customers without even trying. Even if you decide to dedicate a specific day to share user-generated content, we think it is a strategy that is well worth implementing. Follow Adobe's lead, and soon you will have your customers doing the promoting for you!
Be sure to take a look at all of the other best Instagram accounts to follow, as they all bring something valuable to the table.