Categories: Photo Editing

How to Edit Videos to Effectively Increase Views

Viral videos all have one thing in common, whoever made them knew how to edit videos in the most fluid and appealing way. Video editing is one of the three pivotal elements in creating content that appeals to viewers.
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Video Marketing Basics
SEO
Tips to Increase Your Followers
How to Edit Videos to Increase Views Effectively
Conclusion
Here we'll discuss what you need to know about video marketing basics, tips to increase followers, and how to edit videos. By the end, you'll be on your way to becoming the next big thing on the Internet.

Video Marketing Basics

Image via Pexels

There are a few key steps to remember when marketing your videos. Marketing your videos with these tools can dramatically improve your search rankings and increase video viewership.

SEO

One of the very first things to take under consideration to have a video go viral is search engine optimization (SEO).  Here are several elements that play into that optimization.

Keywords

The number one thing to do before shooting and launching your video is keyword research. Winging the video might suffice for entertainment purposes, but it won't do you any favors in marketing. If you aren't already familiar with the importance of keywords in online marketing, let us fill you in.

Keywords are everything in today's marketing schema. Find a keyword tool and begin exploring how your topic fits in with the most popular keywords. Select one keyword that best fits your topic and use that word a few times in your video, in the title, description, and as a tag.
 
Using keywords in your presentation will substantially increase your audience reach.Make sure you use the keyword naturally. Overusing the keyword will do more harm than good.

Optimize

Optimizing your title, description, and tags will improve your visibility and help you reach the people you want to communicate with. Concise and catchy titles that naturally begin with a keyword is a good place to start.

The same is true for video descriptions. To reach more viewers, it's important to write an optimized description for your video using the same formatting techniques.

Use Resources

While you have the viewers attention, casually drop marketing tools into the video. A nonchalant segue into requesting likes, follows, and subscribers can be written into your video script, inserted into a pop-up, or typed on the closing page of your video.

Another tip is to insert links at the end of your video to other videos you've posted. Keep it classy and present your requests respectfully. Too much self-promotion can backfire.

Tips to Increase Your Followers

Before we explain how to edit videos, let's take a moment to focus on how to increase your fan base.

Plan of Action

Before you invest any blood, sweat, or tears into shooting your video, it's best to start with an action plan. Jumping right into the filming process can leave your video feeling disjointed and incomplete.

To maximize your time, energy, and resources, make a video outline that details all the themes, content, and elements you want to include in the video. Once you have a plan in place, start filming.

Fast Grab Viewers

To get more followers or subscribers, you'll first need to attract people to your video. The best way to attract the most people is by getting their attention quickly.

Grab viewers by writing eye-catching titles, knowing how to edit videos that keep viewers engaged, and skipping long-winded opening credits. Get right into the content in the first shots.

Custom Thumbnails

When uploading a video, you have the option of allowing the system to choose your thumbnail or of creating a custom thumbnail. If you allow the system to choose the thumbnail, it will be a still from a random part of your video. Instead, create your own enticing thumbnail.

Make your thumbnail pop by typing what the video is about in large, legible fonts. Consider adding graphics and other elements to spice up an otherwise dull frame.We've all been lured into videos that present an exciting thumbnail that ends up having nothing to do with the video.

We recommend white hat tactics for your custom thumbnails, i.e., allow your true content to shine. Tricking viewers into watching your videos might get you many short-term views, but it won't get you long-term followers.

Call-to-Action

Always include a call-to-action in your video to increase engagement on your page. A call-to-action is any suggestion that encourages the viewer to participate or take an action. A call-to-action could be asking viewers to answer a question asked in your video.

Another idea is to ask them to click a link that leads to more of your posted content or to the merchandise you are selling. No, not everyone will follow a call-to-action request, but even fewer people will interact with your page if they haven't been asked to.

Tech Specs

A high-quality video doesn't have to come from the most expensive camera on the market. Most phones now have HD cameras which are perfectly suitable for making a video to post online.

If using a phone to create a video, consider using a tripod or stabilizing the camera in some way.

How to Edit Videos to Increase Views Effectively

Capturing your video is only the first step to creating amazing online content. Most of the magic actually happens in the editing phase. Here we'll discuss the basic steps for how to edit videos to bring in the most views.

Pick Your Program

Go with what you know. In the beginning, you don't have to worry about buying expensive video editing software. Many modern computers and operating systems come with a built-in video editing program. Apple computers come with iMovie and Microsoft provides Movie Maker on their computers. Both of these video editing programs are user-friendly and provide all the basic tools needed for basic video editing.
 
If you already have a more advanced program like Premiere Pro, AVS, Pinnacle Studio, or Final Cut Pro, by all means, use it (if you know how). For beginners, don't worry about buying a powerful program. You can always upgrade later on.
 
Once you have chosen your video editing program, familiarize yourself with the features. If you already have some ideas for how to edit your video, play around with the effects and transitions. The more comfortable you become using your editing software, the better your videos with flow. Good flowing videos are important for accumulating views.

Cut It Up

When you put your video onto the chopping block, remember what you enjoy most about watching other videos. The best videos are stitched together in a subtle and streamlined way.

Videos with a lot of rough choppy cuts aren't visually pleasing to watch for most viewers. Ensure you keep your viewers attentive by creating smooth edits and transitions.

Timeline

In video editing, “timeline” refers to the interface found on most digital video editing programs. To find the timeline view in the program you are using, look for the area that has a horizontal strip.

The timeline view will allow you to see the chronological order of all the clips in your video. From the timeline, you can remove clips, add transitions or text, and alter the light and color settings.

Embellish

When learning how to edit videos for online appeal, one of the most important elements is remembering to embellish the video. Modern viewers see videos all the time, it's important to make your video stand out. By adding special effects, text, music, graphics, or other enhancements to your video, you can improve the overall look and increase your chances of getting more views.
 
Adding too many special effects can have the same impact as a very choppy editing job. Keep your video enhancements minimal. Make sure they enhance the quality of the video, rather than distract or disturb the viewer.
 
For instance, topic-appropriate background music is a good embellishment to add. Music sets the mood and can evoke emotion from the viewer. Eliciting emotion will help you garner more likes and followers. Music that is too loud or inappropriate for the content will have viewers clicking away from your video.

Smart Save

You want all of your hard work to go on YouTube or another video sharing platform rather than down the tube, so make sure you are saving your file properly.

Each video sharing website will have their own specifications for accepted file types.
The file formats YouTube accepts are:
  • .3GPP
  • .AVI
  • .CineForm
  • .FLV
  • HEVC (h265)
  • .MOV
  • .MP4
  • .MPEG4
  • .MPEGPS
  • .WebM
  • .ProRes
  • .WMV
  • . MPEG4



If you want to save your video with traditional specifications, save the file with a 16:9 widescreen ratio. Quality settings for your video should not go any lower than 720p (1280 pixels by 720 lines) which is standard HD.
Saving your video at the highest quality of 1080i (1920 pixels by 1080 lines) interlaced scan high-definition is also a good option. Go with the highest original quality you can for the hard copy of your video.
It's also a good idea to encode your videos before uploading them to a video streaming platform. If you overly compress your files, there is a good chance that your videos will lose quality when you upload it to the website. Video hosting website servers will compress the file again when you upload, which could render your video unwatchable.

When in doubt, you can check with the video website's support team to find more information about settings. YouTube offers the full scope of their upload encoding settings @:
Visit site

Conclusion

Photo by Kevin Bhagat on Unsplash

We all want to create incredible video content that one day goes viral. Knowing how to edit videos, market videos, and increase viewership helps us set the stage for our 15 minutes of fame or enduring success.

Featured Image: Photo by Avel Chuklanov on Unsplash

Sima Ioana

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Sima Ioana
4 months ago

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