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How To Start A Story On Instagram Like A Pro - The PR Authority

Everything is a story. When you look at a photo, a post, or a tweet on social media, you’ll notice there’s always a story that surrounds it. Do you want to learn how to funnel your own ideas and images on Instagram through the lens of storytelling? We’re here to show you how to start a story that grabs attention.

What Is an Instagram Story?

Do you associate Instagram with its primary function of posting photos within your own picture gallery? Well, a secondary function has emerged to be just as popular. Since Instagram created the feature of allowing you to add a photo or short video to your “story,” uses have been joining the party. Knowing how to start a story makes another glimpse of your chosen image or activity visible to your followers.

Newsfeed Instagram Story

If you add a video, it can run for up to 15 seconds, or you can create a succession of 15-second videos if you like. Each video or photo in your story gets shared on Instagram for the following 24 hours from when it’s posted. It can come across many curious eyes over that time period. And the user will have the ability to send a direct message to you or someone they follow in response to your story.

Accessibility and Ease

Stories On Instagram

When you open your mobile app, Instagram stories appear at the top of your screen. Each of the circular icons shown represents the active stories that have been posted by the users you follow. Since these circular icons are the first things that come up, they are often the first pieces of content users see when they go on Instagram. Have you noticed your curiosity to click on those icons as an alternative to scrolling down and looking at photos?

It’s important for you to understand how to start a story and how stories can get more engagement, making it easier for you to connect with your followers. This is why you’re on Instagram posting, right? Whatever actions you can take to further your engagement is critical to what you can do when sharing your content. This will signal the users viewing your story to browse through your regular Instagram photo gallery or message you directly.

Get Personal

Woman Looking At Side

The addition of the story feature allows another layer of sharing your personal perspective on things. If you’re stuck on how to start a story, then look no further than the things you love to do. As you go through the day, ask yourself, “What is my unique point of view on this topic?” This way, whatever topic you are sharing about will also give your followers a deeper sense of who you are.

Is There a Need for Instagram Stories?

When Instagram first introduced its story feature, it seemed like a fun novelty. Now, it’s a "must-do" function if you want to be an active participant on the platform. With more users and more posts, you don’t want to only rely on the possibility of your photo showing up on someone’s feed. You want them to view you through your Instagram story.

IG Highlight Stories

Since this secondary feature is emerging to be as frequently used as posting photos, consider what you need to do to be seen. It’s not a matter of “if” you need to post an Instagram story, it’s a matter of “how.” The platform has evolved, and this is how people are consuming each other’s content on Instagram. You want to be part of the action!

All in a Day

You may ask, “Why is adding content that disappears important?” While the content added into your stories eventually disappears from the app, it's a vital part of maintaining your presence on the platform rather than holding onto the bulk of the content. It’s meant to supplement your archived content. Your Instagram story allows you to show up on people’s radars so they continue to have a good sense of what you’re up to.

Another upside to the disappearing content is that it takes the edge off the feeling that what you share has to be perfect. Your content doesn’t need to have top-notch production value with Instagram stories, and you can even delete it before it disappears if you choose. The fleeting nature of the app is a welcome reminder to be yourself and to share naturally.

Know Your Audience

While a key aspect of how to start a story is for you to share your personalized perspective, you also want to keep in mind that it isn’t just about you. It’s about your audience, the people who you want to hear your message. Ask you continue to craft your story, you want to do your best to share in a way that’s most appealing to your follows. When you've shared a story in which you receive more engagement, remember to capture what may have worked with that delivery.


Posting On Instagram

Are you trying to share personal information or are you trying to grow brand awareness? Why not use the attention span that users already give Instagram to grow traffic to your other videos or newsletter outside of Instagram? There's so much opportunity for engagement for you to take advantage of there. Instagram stories are fueling massive growth for Instagram direct, and you want to reap these benefits.

How to Start a Story

Work with the Given Timeframe

Consider the Context

Creating Content


Instagram Story Guide

Are you ready to add your daily slideshow to the plethora of personalized content on Instagram? Knowing how to start a story gets you in on the fun! Once you use it a few times, you’ll feel like a regular contributor. You’ll feel the rewards of storytelling and sharing your point of view through video segments and pictures.