The PR Authority

With social media becoming the new up and coming thing we often don’t think of email marketing as a thing anymore. Right? It is outdated and old school when it comes to marketing… But IT WORKS! So how can you effectively use email marketing?

What Is Email Marketing?

First you have to know what email marketing actually is. Have you ever gone to a site that had a pop up that said “enter your email” or some formation of that? By entering your email, that leads to direct marketing to you. You have obviously entered your email because you think that the prompt directly relates to you or something that interests you.

Similar to Social Media Marketing

While this is similar to social media marketing in the sense that it is a direct form of marketing, email marketing has the opportunity to track the return of investment where as you just pray for the best for social media marketing.

How Can It Benefit You?

Cost Effective

 Maybe you will pay for the internet domain to house your actual email, but more than likely sending out your bulk emails will not cost a thing to you… Except for time, but you can live with that to make a few dollars, right?

Spreads The Word Effectively

You know that forward button? Yeah… If your consumer finds that it is necessary for them to forward it to someone that they believe would be interested in the email that they received from you, they will just forward the email. This email says exactly what you want it to say, so there is no misconstrued wording.

Measurable ROI

You can monitor your “open” rates, your “click” rates, and how many emails that you send out. You work mainly from a database that will have rich knowledge of your niche. For example, if you sell hair products, you will more than likely send emails to people that have purchased items like or usually buy what you sell.

Saves The Planet!

For those of you that care about our earth and the trees, you will definitely save on paper. If you have decided to go with an email campaign, you will not only save trees, you will save money as well!

Personality

Your emails… Your personality! You can leave your personality all over your emails. This is your chance to make a personal connection with your consumer.

The Scary Words

Words like “free” and “As seen on tv” are no-no words. They seem sketchy.. Spammy… They may have a high click rate, but more than likely they were overused and not used appropriately. See this awesome list of all the scary words that will more than likely throw your emails into spam if you use them!

What Are Key Components Of An Email?

Every email must contain:

A catchy subject line!

Who the email is from.

A headline.

A Sub-headline.

A simple layout.

A simple layout is easy to read and a headline catches your eye. Be sure to be catchy but not trashy with your emails!

Check out email marketing for your business. The conversion rates show a massively amazing spike for the amount work your will put into this. You just have to know what words work and don’t work and type up that email! Hit send and you’re golden!