ThePRAuthority.com Blog

Even as social media expands to fill more of our lives, old fashioned advertising like word of mouth remains one of the top drivers of online marketing success. Put simply, even online people prefer to buy from those they trust. That makes it even more important to...

Due to the presence of numerous online businesses, affiliate marketing has become an invaluable tool for the success of these enterprises. It has resulted in the development of various affiliate marketing programs, which are a primary source of income for professional...

Marketing is essential for all businesses as it improves brand visibility and recognition, thereby generating more sales and profits. Business to customer marketing is a strategy whose aim is to promote products among potential clients. As such, a B2C marketing...

A market research analyst makes decisions about which type of products or services will be advertised and sold to specific groups of consumers. The following article will discuss what it takes to become a marketing analyst. It will include tips on how to prepare for...

If you have ever wondered if integrated marketing is something that your organization needs, this article will give you a great start on your information hunt. We are going to explain how integrated marketing helps to creates a cohesiveness that exponentially...

Shopper marketing is a well-thought business practice designed to attract a customer into purchasing a given product or service. Unlike other methods of sales promotion like advertisement and publicity, shopper marketing is a last-minute appeal that attempts to...

Effective marketing entails knowing the right people for whom to broadcast your message. Given the broad audience that advertisers have at their disposal, it is very easy for marketing messages to come up short. Target marketing has become a sought after strategy...

If you own a business or you’re a marketing executive, digital marketing courses can help you grow. Then you already know that email marketing, social media, and blogs should be a part of your digital marketing strategy. Without some training to show you how all the...

Word-of-mouth or referral marketing counts among the most effective marketing strategies a business can use. It also accounts for a majority of the new clients that come into a business, a full 65% of them. Aside from this, studies also show that a customer that’s...

Successful network marketers want network marketing tips to start a business or grow an existing business to the next level. Network marketing builds on person-to-person recruitment and sales. Each marketer earns a portion of the profit his or her sales team makes....

If you’re wondering how to market yourself on social media, you aren’t alone. Job-seekers realize the importance of networking with contacts and future employers on LinkedIn. More entrepreneurs and businesses know that marketing on Twitter, Google Plus, Instagram,...