by Upright | Mar 27, 2015 | Content and Copy
According to CMI’s 2014 B2B Content Marketing research report, 55 percent of B2B businesses are challenged with producing enough content. 47 percent are struggling to produce the kind of content that engages. Many considerations factor into meeting these challenges....
by Upright | Mar 23, 2015 | Content and Copy
Everyone knows how important fresh and relevant content is for their website’s SEO. However, most online business owners are busy with marketing, product creation, business planning and website maintenance and have little time to spend creating fresh content for their...
by Upright | Mar 23, 2015 | Advertising
One thing that will never wane in this world is the human desire for news. And, these days, people are consuming their news online. Information that was gathered for various white papers, which were issued by online press release juggernaut, PR Web (Vocus), over 80...
by Upright | Mar 23, 2015 | PR for Revenue, What is PR
When it comes to content, sometimes old school can be a good thing. Namely, when it comes to old school rap or Throwback Thursday on Instagram. But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your...
by Upright | Mar 21, 2015 | Content and Copy, Marketing
Over the last half decade, content marketing has been credited with PR, image building, SEO capabilities, and customer acquisition, nurturing and loyalty. But attracting venture capital funds? That’s something we rarely hear in the same breath as content marketing....
