by Sima Ioana | Feb 6, 2017 | Marketing
This term “market research” refers to the process of gathering information about a particular target market. While there are several market research methods today, most businesses prefer a few primary and secondary market research methods. Factors that they...
by Sima Ioana | Jan 20, 2017 | Marketing
Marketing is simply a way of finding the right product or service for the right consumer and putting them together for mutual benefit. This may seem easy enough but it actually can take a lot of time, effort and research to realize such a position for a product. Make...
by Sima Ioana | Jan 6, 2017 | Marketing
Over the past several years, marketing strategies have expanded. They now include both traditional and digital marketing techniques and should remain competitive and effective. It’s important for business owners to set marketing goals that they can implement, monitor...
by Sima Ioana | Dec 28, 2016 | Marketing
The great thing about the business world is the fact that there are so many avenues to success. You can employ all types of marketing strategies in order to grow your business. For the new entrepreneurs, it is ultimately up to them to do the research and choose from...
by Sima Ioana | Aug 12, 2016 | Advertising
Advertising is supposed to steal the eye. Billboards are pretty much meant to highjack your entire attention and, ideally, to instill in you a certain drive to buy. However, on your route home while moving in the shadow of these marketing giants, has this question...
