10 Tips for a Profitable B2C Marketing Campaign

10 Tips for a Profitable B2C Marketing Campaign

Marketing is essential for all businesses as it improves brand visibility and recognition, thereby generating more sales and profits. Business to customer marketing is a strategy whose aim is to promote products among potential clients. As such, a B2C marketing...
How to Become a Market Research Analyst

How to Become a Market Research Analyst

A Market research analyst makes decisions about which type of products or services will be advertised and sold to specific groups of consumers. The following article will discuss what it takes to become a marketing analyst and tips on how to prepare for this...
8 Shopper Marketing Tactics to Improve Sales

8 Shopper Marketing Tactics to Improve Sales

Shopper marketing is a well-thought business practice designed to attract a customer into purchasing a given product or service. Unlike other methods of sales promotion like advertisement and publicity, shopper marketing is a last-minute appeal that attempts to...