ThePRAuthority.com Blog

Discover Public Relations Tips and The Latest Industry News

The Best Kept Secret In The PR World

So we've helped you out here and there when it comes to writing a press release. We've given you tips and tricks, pointers and advice on how to write a press release properly. Now it is your time to fly. Flying on your own is exhilarating and worth it when it comes to...

What Is Targeted Email Marketing? Top 6 Tools to Use

Targeted email marketing is as important as knowing who your target audience is when writing a blog post. If you're not putting in the extra effort to target your emails to the right subscribers, your ROI won't be as high as it could be. Simply knowing who your target...

Brand Competitive Analysis and Why You Need It

There is one mistake that businesses, bloggers, and marketers do that is so grave and grievous it will make your head spin. A mistake that could be fixed but more than likely you won't because you have no idea that it is even a mistake that you're making. So are you...

All Publicity Is Good Publicity If You Make It Good!

A quote from Newton's Third Law says, "For every action there is an equal and opposite reaction." This means, in a round about way, that your actions have a consequence. There are good consequences and bad consequences. Think of the good consequences as buying...

How to Write a Creative Brief: 7 Essential Tips

Learning how to write a creative brief can be difficult. A great design can make or break you. A website with ugly imagery is not going to convert as well as something beautiful. Advertising in the paper or on a billboard on the side of the highway only gets one shot...

Inbound Marketing Strategy – How to Plan Yours

Statistics show that inbound marketing can be one of the best ways to attract new customers or clients to your business. Because inbound marketing focuses on putting the right information in front of your audience whenever they need it, inbound marketing tactics can...

How Will You Write Your Press Release? With Our Help, Of Course!

When writing a press release, you must decide if you want to write your own or outsource your work. Either way you are going to get a press release and hopefully you'll be successful from here to the UK on your press release, no matter the method you decide to go...

Key Market Research Methods and When to Use Them

This term “market research” refers to the process of gathering information about a particular target market. While there are several market research methods today, most businesses prefer a few primary and secondary market research methods. Factors that they...

How To Give An Online Press Release And Do It Well!

You know the official statement given to the news outlets such as the newspaper or a magazine that announces something big or a change about a company? This statement is also known as a press release. It's the official statement given by a company, big or small, that...

Can Visuals Help Your Case When Marketing Your Product?

Often times we don't think of the ads or the visuals that we see scattered about on our screen. We often don't think about the visuals and what goes into them. But think about it... Have you ever actually seen anything marketed without visuals? The answer is no... So,...

How To Deal With The Media and Their Pesky Questions

The media can be brutal when it comes to interrogating you in the public eye. They really don't care about feelings or how things sound. Even if you say exactly what you mean, they will somehow find a way to twist your words into something other than what you actually...

The 4Ps of Marketing Explained

Marketing is simply a way of finding the right product or service for the right consumer and putting them together for mutual benefit. This may seem easy enough but it actually can take a lot of time, effort and research to realize such a position for a product. Make...

Best Guerilla Marketing Ideas to Spice Up Your Business

From adblockers to DVRs, people are finding ways to tune out of traditional marketing avenues. At the same time, the public is embracing less traditional methods of marketing, turning it into the stuff of social media discussions, e-mail chains, and even newscasts....