ThePRAuthority.com Blog

Discover Public Relations Tips and The Latest Industry News

How to Write a Creative Brief: 7 Essential Tips

Learning how to write a creative brief can be difficult. A great design can make or break you. A website with ugly imagery is not going to convert as well as something beautiful. Advertising in the paper or on a billboard on the side of the highway only gets one shot...

Inbound Marketing Strategy – How to Plan Yours

Statistics show that inbound marketing can be one of the best ways to attract new customers or clients to your business. Because inbound marketing focuses on putting the right information in front of your audience whenever they need it, inbound marketing tactics can...

How Will You Write Your Press Release? With Our Help, Of Course!

When writing a press release, you must decide if you want to write your own or outsource your work. Either way you are going to get a press release and hopefully you'll be successful from here to the UK on your press release, no matter the method you decide to go...

Key Market Research Methods and When to Use Them

This term “market research” refers to the process of gathering information about a particular target market. While there are several market research methods today, most businesses prefer a few primary and secondary market research methods. Factors that they...

How To Give An Online Press Release And Do It Well!

You know the official statement given to the news outlets such as the newspaper or a magazine that announces something big or a change about a company? This statement is also known as a press release. It's the official statement given by a company, big or small, that...

Can Visuals Help Your Case When Marketing Your Product?

Often times we don't think of the ads or the visuals that we see scattered about on our screen. We often don't think about the visuals and what goes into them. But think about it… Have you ever actually seen anything marketed without visuals? The answer is...

How To Deal With The Media and Their Pesky Questions

The media can be brutal when it comes to interrogating you in the public eye. They really don't care about feelings or how things sound. Even if you say exactly what you mean, they will somehow find a way to twist your words into something other than what you actually...

The 4Ps of Marketing Explained

Marketing is simply a way of finding the right product or service for the right consumer and putting them together for mutual benefit. This may seem easy enough but it actually can take a lot of time, effort and research to realize such a position for a product. Make...

Best Guerilla Marketing Ideas to Spice Up Your Business

From adblockers to DVRs, people are finding ways to tune out of traditional marketing avenues. At the same time, the public is embracing less traditional methods of marketing, turning it into the stuff of social media discussions, e-mail chains, and even newscasts....

How To Keep The Conversation Fresh

Keeping the conversation fresh isn't always easy especially when you're not good at holding a conversation. Maybe you have stage fright or maybe you just don't know where to take the conversation so you just let it die off. Chances are if the conversation isn't...

Link Building and Why You Need It

Marketing is a tricky business to be in. There will always be someone that will be better than you or better than your product, but you and only you can control your destiny. So why not use a marketing method that will not only advance your in the marketing world but...

5 Key Examples of Marketing Goals + What They Mean

Over the past several years, marketing strategies have expanded. They now include both traditional and digital marketing techniques and should remain competitive and effective. It’s important for business owners to set marketing goals that they can implement, monitor...

How Can Email Marketing Help You?

With social media becoming the new up and coming thing we often don't think of email marketing as a thing anymore. Right? It is outdated and old school when it comes to marketing… But IT WORKS! So how can you effectively use email marketing? What Is Email...

7 Types of Marketing Strategies That Will Grow Your Business

The great thing about the business world is the fact that there are so many avenues to success. You can employ all types of marketing strategies in order to grow your business. For the new entrepreneurs, it is ultimately up to them to do the research and choose from...

The Pros and Cons of Social Media Marketing

Over the last few years, social media has really taken off in not only the personal world of the internet but also the business world. The rise of social media marketing, or SMM, has taken off like a jet plane and has been flying ever since. But what are the all...