The Fundamentals of How to Write a White Paper

The Fundamentals of How to Write a White Paper

White papers are, these days, a popular promotional method of promotion, especially in the area of organizational and state policies. Organizations aim to offer information and new items as alternatives to their clients by publishing a white paper on the Internet. The...
Planting the Seed | 5 PR Lessons From ‘Earth Day’

Planting the Seed | 5 PR Lessons From ‘Earth Day’

Today, we celebrate Mother Nature, a woman who doesn’t need Botox or collagen to maintain the color, the radiance, and overall sense of life she exudes. Yes, it’s Earth Day, an important time to learn about recycling, sustainability, “going green,” and anything else...
How Judge Your Press Release ROI

How Judge Your Press Release ROI

We are often being asked how to determine the return of investment when it comes to news distribution services.  Thanks to better monitoring and tracking services, tracking the true ROI of a press release has never been easier. Not every press release may be...