What Is Targeted Email Marketing? Top 6 Tools to Use

What Is Targeted Email Marketing? Top 6 Tools to Use

Targeted email marketing is as important as knowing who your target audience is when writing a blog post. If you're not putting in the extra effort to target your emails to the right subscribers, your ROI won't be as high as it could be. Simply knowing who your target...
How to Write a Creative Brief: 7 Essential Tips

How to Write a Creative Brief: 7 Essential Tips

Learning how to write a creative brief can be difficult. A great design can make or break you. A website with ugly imagery is not going to convert as well as something beautiful. Advertising in the paper or on a billboard on the side of the highway only gets one shot...
Inbound Marketing Strategy – How to Plan Yours

Inbound Marketing Strategy – How to Plan Yours

Statistics show that inbound marketing can be one of the best ways to attract new customers or clients to your business. Because inbound marketing focuses on putting the right information in front of your audience whenever they need it, inbound marketing tactics can...
Key Market Research Methods and When to Use Them

Key Market Research Methods and When to Use Them

This term “market research” refers to the process of gathering information about a particular target market. While there are several market research methods today, most businesses prefer a few primary and secondary market research methods. Factors that they...