Public relations, pr

“If I was down to my last dollar, I would spend it on public relations.” – Bill Gates

What Is Integrated Marketing? 5 Tips for Successful Campaigns

If you have ever wondered if integrated marketing is something that your organization needs, this article will give you a great start on your information hunt. We are going to explain how integrated marketing helps to creates a cohesiveness that exponentially...
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8 Shopper Marketing Tactics to Improve Sales

Shopper marketing is a well-thought business practice designed to attract a customer into purchasing a given product or service. Unlike other methods of sales promotion like advertisement and publicity, shopper marketing is a last-minute appeal that attempts to...
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What Is Target Marketing? 6 Most Effective Strategies

Effective marketing entails knowing the right people for whom to broadcast your message. Given the broad audience that advertisers have at their disposal, it is very easy for marketing messages to come up short. Target marketing has become a sought after strategy...
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Top 5 Digital Marketing Courses for Beginners

If you own a business or you’re a marketing executive, digital marketing courses can help you grow. You already know that email marketing, social media, and blogs should be a part of your digital marketing strategy. Without some training to show you how all the pieces...
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6 Referral Marketing Strategies for Successful Campaigns

Word-of-mouth or referral marketing counts among the most effective marketing strategies a business can use. It also accounts for a majority of the new clients that come into a business, a full 65% of them. Aside from this, studies also show that a customer that’s...
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Insight, Intelligence, and Influence… One Platform is All You Need

If you're anything like me, you're just starting out with this whole experience. More than likely you don't know all the sites that can help you or haunt you when it comes to handling the public relations of your company. But have you ever wondered if there were a...
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Top 10 Network Marketing Tips for Successful Marketers

Successful network marketers want network marketing tips to start a business or grow an existing business to the next level. Network marketing builds on person-to-person recruitment and sales. Each marketer earns a portion of the profit his or her sales team makes....
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They Get The Word Out… Can You Say The Same About Your Press Release Distribution Services?

We all like free, right? We all like that when we can have our cake and eat it too. Where do you start when it comes to marketing and writing a press release? First things first, you must know your audience. If you don't know who you're talking to, you might as well...
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How to Market Yourself on Social Media Using Video + Other Methods

If you’re wondering how to market yourself on social media, you aren’t alone. Job-seekers realize the importance of networking with contacts and future employers on LinkedIn. More entrepreneurs and businesses know that marketing on Twitter, Google Plus, Instagram,...
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What Is Targeted Email Marketing? Top 6 Tools to Use

Targeted email marketing is as important as knowing who your target audience is when writing a blog post. If you're not putting in the extra effort to target your emails to the right subscribers, your ROI won't be as high as it could be. Simply knowing who your target...
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